The science behind my work
What is ABA?
Applied Behavior Analysis. A science of learning and behavior, with people at the center.
Observe.
Understand.
Support.
Beyond the letters
Understanding behavior.
Supporting change.
ABA looks at how people learn and how their surroundings influence what they do. It uses observation and data to understand behavior, teach useful skills, and check whether support is actually helping.
That might mean learning to communicate a need, breaking a task into manageable steps, or changing an environment so someone can participate more comfortably. Goals should reflect the person’s needs, preferences, and dignity, not simply make them easier for others to manage.
ABA is often associated with autism support, but behavior science also informs education, workplaces, and everyday learning. It is an approach to understanding and supporting behavior, not a diagnosis.
My credential, explained
Board Certified
Behavior Analyst.
BCBA is a professional certification in behavior analysis. Board Certified Behavior Analysts complete required education, supervised experience, and an examination, and must maintain their certification and follow professional ethical standards.
I’m Marquii Jacobs, a Savannah-based Board Certified Behavior Analyst and PhD student in Organizational Leadership. I bring behavior science into speaking engagements, workshops, collaborations, and community service initiatives for children, parents, and teachers.
The ABA Guru is my brand and community movement, not a provider of clinical ABA services. Here, my focus is sharing knowledge, serving my community, and making leadership something we put into practice.
Speaking, workshops & collaborationsThe meaning behind the name
Why The ABA Guru?
I created The ABA Guru while I was still in my Behavior Analysis program. It was a name I spoke over the professional I hoped to become, before I had the credential. A reminder to keep learning and keep showing up for that future.
Today, the name holds more than a professional title. It brings together my culture, my commitment to service, and the community I want to build. Being “the guru” doesn’t mean having every answer. It means continuing to learn and sharing that learning with purpose.
That’s the heart of Guru Nation: a place to grow alongside others, contribute what we know, and turn care for our community into action.
More about MarquiiStay connected with Guru Nation
Good people.
Room to grow.
Join the community for new stories, monthly updates, and the conversations we’re having along the way. Get to know me and be part of what comes next.